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Move over, chocolate advent calendars—there’s a new holiday tradition that’s cheesier (in the best way possible). Whole Foods Market is bringing back its beloved 12 Days of Cheese from December 13–24, swapping sweets for some of the world’s most celebrated cheeses at deeply discounted prices. Whether you’re a cheese aficionado or just looking to elevate your holiday hosting game, this annual event is the perfect excuse to indulge.
According to Deli Market News, Whole Foods Market's Vice President of Specialty, Product Innovation, and Development, Cathy Strange, said, “Our team looks forward to curating the perfect 12 Days of Cheese program each year and has sourced some exclusive and truly innovative new cheeses at an incredible price tag for this holiday season.”
The event is more than just a sale; it’s a curated experience. This year’s lineup includes a stunning array of award-winning cheeses, from reigning World Cheese Award champions to 2022 American Cheese Society winners. Each cheese is handpicked by Whole Foods Market’s global experts in collaboration with their in-store Certified Cheese Professionals—437 highly trained team members certified by the American Cheese Society.
The best part? All featured cheeses will be 30% off during the entire 12-day celebration. But if you’re looking for an easy way to dive in, Whole Foods is also offering a 12 Days of Cheese Sampler Bag for $29.99. This grab-and-go option includes three specially selected cheeses, blackberry rosemary spread, salami, and crackers—perfect for holiday entertaining or an impromptu night of indulgence.
The Cheeses That Steal the Show
This year’s star-studded lineup is a cheese lover’s dream. Among the featured selections are:
Jasper Hill Farm Whitney
Rogue Creamery Organic Oregon Blue
Sweet Grass Dairy Thomasville Tomme Raw
Cypress Grove Humboldt Fog
Cowgirl Creamery Organic MT TAM
Vermont Creamery St. Albans Cheese
Neal’s Yard Dairy Keen’s Cheddar
Herve Mons Gabietou
EMMI Kaltbach Cave-Aged Le Gruyère AOP
Mitica Sottocenere al Tartufo
Kaasaggio Robusto Gouda
Istara P’tit Basque
Why It’s Worth the Hype
Beyond the savings, the 12 Days of Cheese is an opportunity to explore the best of the cheese world, from local artisans to global icons. For foodies, it’s an adventure. For hosts, it’s a lifesaver. And for anyone who just loves cheese, it’s pure joy.
With the holiday season in full swing, Whole Foods Market’s 12 Days of Cheese makes it easy to elevate any gathering or treat yourself to something special. After all, nothing says holiday magic quite like a perfectly paired cheese board!
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