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In the ever-evolving world of soft drinks, Coca-Cola has stirred up excitement with the announcement of a new spiced raspberry flavor, Coca-Cola Spiced. This marks the first permanent addition to Coke's lineup in three years and is set to make its debut this February. But that's not all - just a few days prior, a special limited-edition flavor will hit the shelves, and this time, it's exclusive to TikTok.
Crafted by Coca-Cola Creations, the masterminds behind unique flavors like Y3000 and Coca-Cola Dreamworld, the newest creation, Coca-Cola Happy Tears Zero Sugar, is taking the online world by storm. Scheduled to be available for sale on TikTok starting February 17, coinciding with Random Acts of Kindness Day, this limited-edition release comes with a twist.
The Happy Tears flavor will be sold exclusively as part of a "hype kit," featuring two cans of the soda and a collection of items, including "Happy Tears" stickers, "kindness-themed" apparel, and custom tissues. Oana Vlad, Senior Director of Global Strategy at Coca-Cola, expressed, "Happy Tears is our newest creation that embraces the power of kindness. We can't wait to see the small acts of kindness our new drop inspires in the world." This special edition will only be available as long as supplies last, with the price yet to be revealed by Coca-Cola.
What about the taste of Coca-Cola Happy Tears Zero Sugar? Unlike some recent creations, it keeps it simple, blending Classic Coke with a splash of salty minerals to evoke the joyful tears associated with magical moments of kindness. The can's design also breaks away from the usual vibrant Coca-Cola Creations palettes, opting for a striking metallic silver with an embossed, iridescent "drop of joy."
As this campaign is tailored for TikTok and social media enthusiasts, the hype kit and new flavor are just the beginning. Coca-Cola encourages fans to share their "drops of joy" experiences online, using a new TikTok effect created for Happy Tears Zero Sugar. These can range from the smallest acts of kindness, such as sending a positive text or paying for a stranger's coffee, to simply sharing a Coca-Cola.
Regardless of the success of the social media campaign, the allure of a new Coke flavor always piques interest. The combination of slightly salty and sweet cola in Coca-Cola Happy Tears Zero Sugar, even if just a limited-time TikTok release, may very well inspire a more permanent addition to Coca-Cola's lineup in the future. Keep an eye out for this unique flavor hitting your screens and shelves soon!
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