Coors Light Launches Beer-Flavored Popsicles!

While popsicles are traditionally a summer delicacy, Coors Light recently released Coors--icles, a line of frozen beer popsicles for March Madness!

Despite being intended for consumers of legal drinking age (21+), the Coors-icles are actually non-alcoholic - a pleasant surprise for anyone looking to drink less or cut out alcohol from their diet entirely!

Said to be inspired by March Madness brackets and “to make sure fans 21+ stay chill when things get heated,” the new Coors product officially launched on Tuesday, March 14, but will only be available until the end of basketball season.

The popsicles will be available throughout the NCAA college basketball tournament. They are being sold at more than 800 bars throughout the country and six-packs can be ordered through Coors' online shop for $20.