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Imagine a ready-to-drink margarita that doesn't just mimic the classic cocktail but elevates it to a level of sophistication typically reserved for high-end mixology. Enter losophē, a brand-new company co-founded by actor and director Aisha Tyler and alcohol industry veteran James Kim, dedicated to revolutionizing the ready-to-drink (RTD) cocktail market with premium, organic ingredients and unparalleled taste.
A Margarita Like No Other
Aisha Tyler, renowned for her roles both in front of and behind the camera, is now setting her sights on the beverage industry. Her mission? To redefine the RTD cocktail category with what she boldly proclaims as “the best tasting organic margarita ever.” This ambitious endeavor marks the inaugural release from losophē, a name that signifies the brand's core philosophy of elevation and excellence.
In collaboration with James Kim, whose recent tenure at Edrington Group underscores his expertise, Aisha aims to challenge the status quo of RTD cocktails. Together, they aspire to transform a market plagued by inferior ingredients and artificial additives, crafting beverages that can finally stand toe-to-toe with those made by professional mixologists.
Crafting Perfection
Years of meticulous development have gone into perfecting the losophē margarita. At its heart lies a commitment to premium, organic components, including 100% Blue Weber agave tequila blanco. Embracing a farm-to-table approach reminiscent of elite culinary practices, the margarita boasts a crystal-clear liquid, free from dyes, corn syrup, and synthetic ingredients.
The journey to excellence begins in Jalisco, Mexico, where Aisha and James source their tequila from the small-batch, family-owned farm of Jacinto Zenudo and his daughter. This organic farm operates sustainably, harmonizing with the environment rather than exploiting it. This ethos of sustainability and quality is evident in every sip of the losophē margarita, enhanced by organic lime and a bespoke, proprietary tequila-based triple sec.
A Labor of Love
“losophē is truly a labor of love for me,” Aisha shares. “I’m a cocktail lover, but more than that, I’m passionate about quality spirits and the people who craft them.” Her partnership with James Kim was serendipitous, beginning over a shared appreciation for fine scotch in a Glasgow pub. Their instant camaraderie and shared dedication to excellence form the backbone of losophē.
“Our product is different because we are different – passionate, driven, dedicated to excellence, and devoted to bringing the best product possible to people who love cocktails as much as we do,” Aisha adds.
Redefining Convenience
The margarita has long been a favorite among American cocktails, yet its preparation can be daunting and time-consuming. RTD alternatives often disappoint, with many popular brands relying on malt liquor instead of tequila. losophē margarita stands out, offering a premium, tequila-based option that brings the authenticity and quality of a hand-crafted cocktail into a convenient, ready-to-drink format.
A Commitment to Beauty and Authenticity
The aesthetic appeal of losophē extends beyond the liquid inside. The bottle itself is a work of art, clear with veins of gold, inspired by the Japanese art of Kintsugi, which repairs broken pottery with gold lacquer, creating a piece more beautiful than before. This design embodies the brand’s philosophy of restoring and beautifying the RTD cocktail category.
Furthermore, as one of the few BIPOC and female-owned companies in an industry predominantly led by Caucasian men, losophē is committed to representing and honoring the Mexican cultural roots of its first release. The entirely BIPOC C-suite underscores this commitment, striving to be passionate ambassadors for the culture and quality they champion.
Sip and Savor
With the launch of losophē margarita, Aisha Tyler and James Kim invite you to experience a new era of RTD cocktails. Each bottle represents a journey of passion, quality, and dedication, promising an unparalleled tasting experience. Whether you're a cocktail connoisseur or simply seeking a superior beverage for your next gathering, losophē margarita is the pinnacle of organic, ready-to-drink sophistication.
Raise your glass and indulge in the elevated taste of losophē. Discover the philosophy of perfection, one sip at a time.
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