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Gourmet American Cheese - The New Cheese on The Market

New School American Cheese: Reinventing a Classic for the Modern Palate


Move over, processed slices! There's a new cheese in town that's about to revolutionize the way you think about American cheese. Enter New School American cheese, an artisanal creation that skips the artificial ingredients but retains all the nostalgia and melt-in-your-mouth goodness we love.



The journey began in 2017 when Eric Greenspan, renowned chef and author of *The Great Grilled Cheese Book*, pondered why American cheese often missed the culinary spotlight. "Chefs make burger buns from scratch and grind their own meat. Why not elevate American cheese to the same level?" he mused. Sharing this idea with Alan Leavitt, a savvy consumer packaged goods investor, sparked a collaboration that would span five years of dedicated research and development. In 2022, New School American cheese made its debut, initially gracing the menus of select restaurants.



New School American cheese is a celebration of all things delightful about the classic cheese — its saltiness, creaminess, and unbeatable melt. But Greenspan’s twist? A base of artisanal aged cheddar that elevates the flavor profile significantly. His proprietary recipe blends barrel-aged cheddar, butter, cream, a hint of paprika and turmeric for that signature orange hue, and a touch of sodium citrate. This ingredient, originally popularized by Kraft in the 1910s, is key to achieving the perfect texture, though Greenspan uses it sparingly to let the natural saltiness shine through.


The result? A cheese that’s richer, bolder, and destined to trigger waves of nostalgia. “Everyone craves an emotional connection with their food," Greenspan explains. "And there's nothing quite as nostalgic as a slice of American cheese."


Fast forward to 2024, and New School American cheese is now available in blocks, slices, and shreds at retail locations nationwide. This artisanal twist on a beloved classic is ready to make its way into your kitchen, promising to elevate every grilled cheese, burger, and cheesy delight you can dream up.


So, the next time you reach for a slice, why not go New School? It's the same cheesy goodness you remember, but with a gourmet edge that’s sure to impress.

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