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Ever found yourself passionately slathering mayonnaise on a sandwich, thinking, "You know, this condiment is so good, I wish I could just drink it?" No? Well, apparently, someone did—and now we have Nomu Mayo, a drinkable mayonnaise that’s sparking curiosity, confusion, and debate worldwide.
Lawson, a popular Japanese convenience store chain, recently introduced this bold new product, marketing it as a "mayonnaise-style drink." The company is calling it a limited-time experiment, gauging public interest through a "test sale period." Whether it becomes a permanent staple depends on how adventurous customers feel.
So, what exactly is this mayo you can sip? Retailing for ¥198 (around $1.30) per 200ml cup, Nomu Mayo isn’t just liquefied mayo from a jar. Lawson describes it as a chilled drink featuring a blend of milk, dairy products, and “mayonnaise seasoning.” In other words, it’s inspired by mayonnaise but not an exact liquid version of it—sorry to the Hellman’s enthusiasts dreaming of sipping straight from the bottle.
The Online Reaction
The internet, predictably, has feelings about this. While some are baffled, others are weirdly intrigued. “I love mayonnaise, but I draw the line at drinking it,” one commenter admitted. Another simply declared, “Would,” proving that for every skeptic, there’s an adventurous foodie willing to take one for the team.
Unsurprisingly, reviews from early tasters have been less than glowing. One X (formerly Twitter) user who braved the drink confessed, “I tried it, so you don’t have to. Tipped it down the drain.” A Reddit user described it as, “Liquid mayo, salty, maybe a bit dilly? I couldn’t handle more than one sip.”
Still, the peculiar concoction seems to have achieved its goal: getting people talking. Even critics admit there’s an undeniable allure to the phrase “mayonnaise seasoning.” Is it tangy? Creamy? Can it revolutionize other foods? These questions linger as Nomu Mayo builds its niche of curious consumers.
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So, is drinkable mayonnaise the future of beverages, or just another fleeting internet sensation? That depends on how brave you are. While early reviews lean negative, you never really know how you’ll feel until you try it for yourself. And hey, if nothing else, Nomu Mayo is a testament to the creativity—and occasional absurdity—of food innovation.
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