For over two decades, McCormick has been the trailblazer in decoding global flavor trends through its annual Flavor Forecast report. With each passing year, the spice aficionados at McCormick manage to unveil new and exciting culinary realms, and the 2024 report is no exception. Tabata Gomez, the Chief Marketing Officer at McCormick, shared in a statement, "For nearly 25 years, McCormick has forecasted global flavor trends through our Flavor Forecast report. After all this time, there is still no shortage of trends to uncover which allow us to continue to shake up the way people cook, flavor, and eat."
Drumroll, please! This year's revelation from the spice maestros is nothing short of spectacular—the flavor that will reign supreme in 2024 is none other than the exotic and enticing tamarind. Hailing from Africa, India, and the Middle East, tamarind has bestowed its acidic, tangy-sweet essence upon Latin, Caribbean, and Mexican cuisines for centuries.
To pay homage to this illustrious flavor, McCormick has concocted the delectable Tamarind & Pasilla Chile Seasoning. This tantalizing blend promises to elevate your culinary creations, adding a burst of complexity that only tamarind can deliver. The aroma alone will transport you to the bustling markets of the spice's native regions.
Hold onto your taste buds, because McCormick is turning up the heat in February 2024 with a limited-edition showcase of Tamarind & Pasilla Chile Seasoning at Black Tap Craft Burgers & Beer locations nationwide. Brace yourself for a culinary experience like no other, as this dynamic flavor duo takes center stage in an array of mouthwatering, tamarind-infused menu items.
Hadar Cohen Aviram, the executive chef and senior manager of culinary development at McCormick, expressed her enthusiasm, stating, "This year, we're thrilled for people to experience the taste, versatility, and tang of Tamarind. It is the perfect ingredient to incorporate in savory and sweet dishes which is evident through the creative, flavorful, limited-time dishes we are proudly co-developing with Black Tap" (via McCormick).
As we embark on this flavorful journey into 2024, McCormick invites you to savor the vibrancy and versatility of tamarind. Whether you're a seasoned chef or a culinary explorer, let the Tamarind & Pasilla Chile Seasoning be your passport to a world of bold and unforgettable tastes. Get ready to spice up your kitchen and embark on a culinary adventure like never before with McCormick's 2024 Flavor of the Year!
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