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Netflix Takes Entertainment Beyond the Screen with Massive New Complexes in 2025

In a bold move that promises to revolutionize the way we experience our favorite shows, Netflix has announced the first two cities to host its enormous new in-person experience venues. Set to open in 2025, these colossal entertainment hubs, dubbed Netflix Houses, will make their debut in King of Prussia, Pennsylvania, and Dallas, Texas.


Forget what you know about theme parks; these Netflix Houses are poised to offer something entirely different! They’re set to feature an eclectic mix of shopping outlets, diverse dining experiences, and immersive activities all tied to Netflix's hit franchises such as "Bridgerton," "Stranger Things," and "Squid Game."


The chosen sites for these ventures are impressive. The King of Prussia Mall, located at 180 North Gulph Road near Philadelphia, and the Galleria Dallas at 13350 Dallas Parkway, will each see over 100,000 square feet of space transformed into these vibrant Netflix hubs. These locations, formerly occupied by department stores, will soon be teeming with life as they bring the magic of Netflix off the screen and into the real world.


These Netflix House locations will expand upon the success of previous pop-up live experiences that the company has launched for shows like "Bridgerton," "Money Heist," "Stranger Things," and "Squid Game," as well as Netflix Bites. The aim is to "create an unforgettable venue to explore your favorite Netflix stories and characters beyond the screen year-round," Netflix stated.


While these venues are not expected to become a significant new business segment for Netflix immediately, their primary purpose aligns closely with the company's existing in-person events and pop-ups. They are designed to serve as powerful marketing tools that engage fans and bolster the core subscription-streaming business.


“At Netflix House, you can enjoy regularly updated immersive experiences, indulge in retail therapy, and get a taste — literally — of your favorite Netflix series and films through unique food and drink offerings,” said Marian Lee, Netflix’s chief marketing officer, in a statement. “We’ve launched more than 50 experiences in 25 cities, and Netflix House represents the next generation of our distinctive offerings. The venues will bring our beloved stories to life in new, ever-changing, and unexpected ways.”


Expect to be greeted by eye-catching sculptures and a mural mash-up of characters from popular Netflix titles as you approach each Netflix House. The company teases some of the enchanting experiences awaiting visitors: "Imagine waltzing with your partner to an orchestral cover of a Taylor Swift song on a replica of the ‘Bridgerton’ set –– and then walking around the corner to compete in the Glass Bridge challenge from ‘Squid Game.’” After these thrilling activities, visitors can enjoy a meal at a restaurant offering dishes inspired by Netflix shows from around the globe. Finally, they can browse a store brimming with exclusive merchandise, like the coveted Hellfire Club T-shirt from "Stranger Things."


As the anticipation builds, it's clear that Netflix Houses are set to become the ultimate destinations for fans eager to immerse themselves in the worlds of their favorite series and films. These dynamic spaces will not only amplify the joy of storytelling but also create lasting memories for visitors, merging the digital and physical realms in ways never seen before. So mark your calendars for 2025, as Netflix invites you to step inside and explore a new dimension of entertainment.

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