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Pop-Tarts & Tajín Collaborate on Create-Your-Own Kit

  • Lynn
  • Oct 26, 2022
  • 1 min read

Updated: Dec 8, 2023

Pop-Tarts, the beloved breakfast pastry brand is turning up the heat by collaborating with chili-lime seasoning brand Tajín!


According to the October 20, 2022 press release, "Pop-Tarts x Tajín, [is] a 'Crazy Bueno' limited-edition, flavor-intensifying package that features Tajín's iconic Clásico Seasoning and new Fruity Chamoy Hot Sauce coupled with a variety of fan-favorite fruity Pop-Tarts including Frosted Strawberry, Frosted Wild Berry and Peach Cobbler." The kit features pairing ideas, but consumers can go crazy and create whatever tantalizing creation that their heart desires.


Pop-Tarts and Tajín create-your-own kit
Image by Kellogg Company via their website.

Javier Leyva, Director of Tajín USA said in the October 20th press release, "our well-balanced blend of mild chili peppers, sea salt and dehydrated lime and the new Fruity Chamoy Hot Sauce pair perfectly with Pop-Tarts' fruit flavored filling, frosting and flaky crust."


If you like sweet and spicy, this kit is for you! It is available for purchase for $10 via the Pop-Tarts Instagram store and kelloggstore.com/pop-tarts-tajin from Tuesday, October 25th to Thursday, October 27th.

 
 
 

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