Pumpkin Spice is Over 220 Years Old - Why Is It Popular Now?
Tis the season of cozy sweaters and bonfires! Or is it... Tis the season of pumpkin spice EVERYTHING!
You know how Dunkin Donuts, Starbucks, and practically every major food and drink chain come up with new pumpkin spice drinks and foods every fall season? Why is that something that's over 220 years old is thriving now, more than ever in the foodie industry? Never before has a spice gained so much attention!
With that being said, let's get into some pumpkin spice history! The earliest mention of pumpkin spice was in a Pumpkin Spice Cakes recipe published in 1936 by the Washington Post. Up until the 1950's, recipes like that one contained actual pumpkin.
Things changed when spice companies like McCormick began packaging the blend and selling it as pumpkin pie spice (then shortened to pumpkin spice in 1960's).
The love for pumpkin spice has grown tremendously ever since!
Much of the 21st century popularity for pumpkin spice can definitely be attributed to Starbucks' Pumpkin Spice Latte. Although other coffee companies experimented with the fall flavor, Starbucks put the popular beverage on the map in 2003.
Since the rise of the Pumpkin Spice Latte, the fall flavor favorite has found its way into every area of our lives! You name it... deserts, dog food/treats, etc. There is a pumpkin spice flavor, scent, or inspired decor everywhere you look!
Yet like many trends, pumpkin spice is a trend that has passed it's prime. Once trends reach mass levels of popularity, it's not long before they go from obsession to overkill.
Although the trend is making its descent, it's doing so slowly and from great heights! Pumpkin spice is typically a seasonal trend, therefore increasing its demand during the fall months.
Personally, I enjoy pumpkin spice drinks and foods during the fall season for the added comfort, wholesomeness and general excitement of the fall!
In conclusion, we may not be as obsessed with pumpkin spice, but it sure will carry on in popularity!