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Q&A with Aurimas Aukstuolis of JSC "Ustukiu malunas"

Founded in 1992, "Ustukiu malunas" has become synonymous with fostering a rich production and consumption culture of organic and natural grain products in Lithuania. With a steadfast commitment to quality and sustainability, the company has carved a niche for itself in the industry, offering an extensive range of wholesome and nutritious products that cater to the growing demand for healthy food options.

Ustukiu Mini Seaweed Chips
Image Courtesy of: JSC "Ustukiu malunas"

What is your passion? Tell us about it.

A. Our passion lies in creating delicious and nutritious snacks that promote a healthier lifestyle. We believe that what we eat can have a significant impact on our well-being, and we're dedicated to providing people with better snack choices.


What inspired you to persue this passion? Tell us the story.

A. Our inspiration stems from a personal journey towards better health. We faced the challenge of finding snacks that were both tasty and good for us. This struggle ignited our desire to create snacks that not only satisfied cravings but also contributed positively to one's overall health.


What makes your creation unique?

A. Our creations stand out because of their innovative approach to snacking. We blend the finest ingredients with cutting-edge technology to craft snacks that are not only delicious but also packed with nutritional benefits. Our commitment to quality and flavor sets us apart in the healthy snack market.


Tell us about your creative process.

A. Our creative process starts with extensive research into emerging food trends and nutritional science. We then experiment with unique combinations of ingredients, striving for the perfect balance of taste and health benefits. We conduct rigorous taste tests and seek feedback to refine our products before they reach the market.


Who is your audience? How do you engage them?

A. Our audience consists of health-conscious individuals of all ages who value nutritious and satisfying snacks. We engage our audience through social media, participating in Food Shows, and collaborations with fitness and wellness influencers. We also listen to their feedback and incorporate their suggestions into our product development.


What experience does your passion create? What can recipients expect?

A. Our passion for creating healthy snacks translates into an exceptional snacking experience. Recipients can expect snacks that tantalize their taste buds while providing essential nutrients. Our products offer guilt-free indulgence, allowing people to enjoy their favorite snacks without compromising their health goals.


Where can your creations be found?

A. Our creations can be found in Baltic countries supermarkets, select health food stores, online retailers, and on our official website, www.ustukiu.lt. We are continually expanding our distribution to make our products more accessible to consumers.


What is next?

A. The future holds exciting possibilities for us. In 2022, we moved to a new factory, purchased advanced production equipment, and expanded our product line. We are actively working on introducing more innovative and delicious healthy snacks to the market. As for certifications, we are proud to hold several, including IFS, FDA, and ORGANIC certifications, which underline our commitment to quality and safety in all our products. Feel free to reach out to us at aurimas@ustukiumalunas.lt if you have any questions or would like to learn more about our company and products. We value your feedback and are excited to connect with you.

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