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Q&A With Christina Benton of Just Pizzelles

Q & A with Christina Benton of Just Pizzelles, a company specializing in gourmet Italian cookies with a unique, modern twist!

Just Pizzelles gourmet Italian cookies

Q. What is your passion? Tell us about it.

A. I have a passion for creating a traditional dessert with a modern unique twist. Just Pizzelles offers the world’s largest selection of petite gourmet Italian pizzelle cookies with over 90 flavors that we ship nationwide from our web site. We can fully customize to incorporate colors/theme for any occasion. We offer unique gifts for everyday occasions/gifts, corporate gifting, fundraising, and even a monthly pizzelle subscription box product!

Q. What inspired you to pursue this passion? Tell us the story.

A. I've always had the passion to bake ever since I can remember. As I grew older, I was constantly in the kitchen with my mother, creating many different kinds of desserts, cookies, and treats for friends and family but it got to be too much. One day I decided that I needed to specialize in baking something unique; something that allowed me to be creative and that people loved. Once I told my friends and family about my idea of baking "Just Pizzelles" they loved it! At least most of them did! There were a few "doubters" that kept saying, "Pizzelles?! Aren't those the licorice flavored things? I don't like them at all!" After hearing these types of statements, my creative juices started flowing and I began experimenting with many ideas for all new flavors...flavors that no one would have thought of doing. I wanted to surprise people with my creations and give them something that tasted "Out-Of-This-World"!

Q. What makes your product unique?

A. What makes our pizzelles so unique is the wide variety of flavors along with the fancy, upscale packaging of these special "petite" cookies. They are smaller than a traditional cookie which makes them so elegant!

Just Pizzelles Italian cookies

Q. Tell us about your creative process.

A. Since I grew up baking along side my mom in the kitchen and learning from the best, I’ve always had a passion for creating sweet treats! I use past dessert recipes, modern flavor and fashion trends along with lots of fun flavor combinations experiments to influence my creations.

Q. Who is your audience? How do you engage them?

A. Our audience is anyone who loves dessert and sweet treats. All goodies are welcome and appreciate our wide variety of flavors for all taste pallets. Our products are enjoyed by kids, and adults of all ages! We engage with our audience in many ways including multiple social media platforms, email marketing, in-store events, community involved events, fundraisers, and just being available to talk and respond anytime.

Q. What experience do your pizzelles create? What can recipients expect?

A. We help re-create memories and family traditions for our customers ….. which is my favorite part of what I do! We are constantly hearing stories from our customers of how they used to make traditional Pizzelles with their family members (some of whom are no longer with us). We get to compare recipes and share in keeping these treasured moments alive for them, while creating new ones for them and sometimes even new generations! Customers can expect a traditional treat with a unique twist that is both absolutely delicious.

Q. Where can your pizzelles be found?

A. Our creations can be found on our web site at can also be found on Facebook, Instagram and Tik Tok.

Q. What is next?

A. Our monthly pizzelle subscription box is still fairly new for us and we plan to continue to grow this fabulous product. We also plan to offer more custom corporate gifting openings … and of course create some more new flavors …. Because approximately 100 flavors is just not enough!!! We also plan to continue our community involvement activities and events. Lastly, we will be considering offering our products for wholesale!

*Images courtesy of Just Pizzelles.


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