top of page
  • Madison

Why Are Mallomars Cookies Only Available in the Fall and Winter?

As the crisp breeze of autumn fills the air and leaves turn into vibrant shades of red and gold, our taste buds start tingling with anticipation. Why, you ask? Well, it's that time of year when a certain cookie sensation makes its triumphant return to the shelves: Mallomars! But have you ever wondered why Mallomars are exclusively available during the fall and winter seasons? Let's embark on a delightful journey into the sweet mystery of these iconic cookies.

The first clue to unraveling the Mallomars enigma lies in their unique chocolatey exterior. Mallomars are coated in a thin layer of chocolate that remains delightfully gooey. But here's the catch: during the warm months, this chocolatey coating is a ticking time bomb! It's prone to melting, resulting in a sticky, messy situation. To avoid the summertime chocolate meltdown catastrophe, the makers of Mallomars restrict production to the cooler months.

This made sense back in 1913 when Nabisco sold the first Mallomars to a grocer in Hoboken, New Jersey, but refrigerated trucks exist now. Despite that, the cookies are still only sold September through March and it seems to be all about the hard-to-get hype as well as maintaining tradition.

The Nostalgic Factor

Mallomars have been tantalizing taste buds since their creation in 1913. For many of us, these cookies carry a nostalgic charm that transports us back to cozy evenings by the fireplace, snuggled up with a cup of hot cocoa and a plate of Mallomars. By releasing them only in the fall and winter, manufacturers play a clever trick on our emotions, making us yearn for the familiar comforts of the past.

There's a certain thrill in the chase, and Mallomars have mastered the art of creating buzz around their limited availability. Much like the excitement surrounding the return of a long-lost friend, the arrival of Mallomars on store shelves is met with anticipation and joy. It's as if they're saying, "Catch us if you can, but only for a limited time!"

So, there you have it—the sweet mystery of why Mallomars are only available in the fall and winter has been revealed! It's a combination of practicality, nostalgia, limited-time excitement, seasonal celebrations, and, of course, the recipe for creating cozy moments. Enjoy the season, and don't forget to stock up on Mallomars while you can!


bottom of page