Betty Crocker's Color-Changing Baking Mixes: The Magical Kitchen Surprise You Didn't Know You Needed

Let’s face it—Betty Crocker is a staple in the world of baking. Who hasn’t turned to the trusty red spoon logo when it’s time to whip up something sweet and comforting? Whether it’s a box of Bisquick pancakes on a lazy Saturday morning or an easy-to-make cake mix for a last-minute birthday, Betty’s been there for us all. But just because she’s an old favorite doesn’t mean she isn’t constantly cooking up exciting new experiences to keep our kitchens buzzing with magic.

Enter Betty Crocker’s latest whimsical creation: color-changing baking mixes. Yes, you read that right—these new baking kits are about to make your kitchen feel like it’s straight out of a fairy tale. And in celebration of the upcoming film adaptation of Wicked, Betty’s giving us two baking kits with some seriously enchanting surprises.

Here’s the twist—when you pick up one of these kits, you won’t even know what color you’re getting until you start mixing! It’s a true mix-to-reveal moment. Will your creation be a wickedly green concoction like Elphaba or a perfectly pink treat like Glinda? The answer is revealed as you stir the batter and watch the colors change before your very eyes.

So, what exactly can you make? You’ve got two delicious options: cookie dough pops or cupcakes. Both come with everything you need to conjure up these magical treats. The cookie dough pop mix includes white melting wafers and sticks, while the cupcake kit provides baking cups and a whipped topping mix. Oh, and did I mention the edible glitter? Because no enchanted bake is complete without a dash of glittery sparkle.

Betty Crocker x Wicked Cupcake Kit Photo By: Betty Crocker / All Recipes

But if you’re feeling a little less spellbound by the idea of these color-changing wonders, fear not! Betty Crocker has something for everyone. Alongside these new kits, the brand is rolling out some fun Wickedly Better Together recipes using classic Betty Crocker mixes you likely already have in your pantry. Want to whip up some Fantabulous Brookies using Chocolate Chip Cookie Mix and Supreme Triple Chunk Brownie Mix? Or perhaps Thrillifying Cupcakes with Super Moist Yellow Cake and Fudge Brownie Mix? These unexpected mashups are sure to be a hit, whether you’re hosting a movie night or just craving a sweet treat with a fun twist.

As if the baking magic wasn’t enough, the kits also come with a price tag that won’t break the bank, retailing at just $5.98. But here’s the catch—they’re only available for a limited time to celebrate the launch of Wicked in theaters, so you’ll want to grab them before they disappear like a puff of glittery smoke.

Whether you’re channeling your inner kitchen witch with a green treat or feeling fabulous with a pink delight, these kits are sure to cast a spell on your next bake. And hey, if nothing else, you’ll be the talk of the next bake sale. Who could resist a treat that works like magic?