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Company Spotlight: Effie’s Homemade

  • Lynn
  • Feb 7
  • 2 min read

Effie’s Homemade is a brand that has captured hearts and palates with its line of small-batch biscuits that perfectly balance sweetness and salt. More refined than a cookie and more dynamic than a cracker, these biscuits offer versatility and sophistication in every bite. Since its founding in 2008, Effie’s Homemade has remained committed to honoring traditional recipes while innovating with new flavors, bringing joy to homes across the nation.


Effie's Homemade Biscuits
Image courtesy of Effie's Homemade.

The story of Effie’s Homemade begins in Nova Scotia with Effie MacLellan, whose oatcakes were a staple in her family’s farmhouse kitchen. These oatcakes were more than just a snack; they were a gesture of hospitality and community. Effie brought this cherished recipe with her to Dorchester, Massachusetts, where it became a neighborhood favorite. Effie’s daughter, Joan MacIsaac, and her friend, Irene Costello, recognized the oatcakes’ potential to delight a broader audience. Drawing on their culinary expertise, Joan and Irene launched Effie’s Homemade to share this tradition with the world.


Founders Joan MacIsaac and Irene Costello
Founders Joan MacIsaac and Irene Costello. Image courtesy of Effie's Homemade.

Effie’s Homemade began with its signature Oatcake, a biscuit featuring layers of toasted oats and a hint of salt. Over the years, the brand has expanded its offerings to include a variety of innovative flavors, each maintaining the same high quality and farmhouse-inspired simplicity:


  • Oatcake: The original recipe, with layers of toasted oats and a touch of salt.

  • Corn: A crunchy biscuit made with cornmeal and a hint of anise.

  • Pecan: Southern pecans combined with wildflower honey for a sweet, nutty flavor.

  • Cocoa: Malted cocoa enhanced with toasted coconut for a rich, indulgent taste.

  • Almond: Toasted almonds paired with cardamom for a warm, aromatic profile.

  • Walnut: Cranberries and fennel add complexity to toasted walnuts.

  • Ginger: A bold ginger zing layered with the brand’s signature oats.

  • Gruyère: A savory biscuit infused with Gruyère cheese and a twist of pepper.

  • Hazelnut: Roasted hazelnuts bring depth and flavor to the oat base.


Cheeseboard featuring Effie's Homemade biscuits
Image courtesy of Effie's Homemade.

At the heart of Effie’s Homemade is a dedication to real ingredients and time-honored recipes. Every biscuit is crafted with care, ensuring a moment of pure delight with every bite. Effie’s Homemade not only honors the legacy of Effie MacLellan but also continues her spirit of sharing and community through its exceptional products. Effie’s biscuits shine on their own but truly excel when paired with a variety of accompaniments. From cheeses to jams, each biscuit flavor offers opportunities for deliciously layered combinations.


Effie’s Homemade is proud to be a Certified Woman-Owned business, with products available in over 4,000 storefronts nationwide. The company’s commitment to quality and tradition has earned its biscuits numerous awards, solidifying its reputation as a leader in the specialty food market.


Ready to savor the unique flavors of Effie’s Homemade biscuits? Visit Effie’s Homemade Store Locator or shop online to experience the perfect balance of sweetness and salt in every bite!

This post is sponsored by Effie's Homemade. All opinions and reviews are entirely those of Curd Is The Word.

 
 
 

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