Discover: Chipotle Mexican Grill Is Launching a New Restaurant Chain!
On February 15, Chipotle announced it's launching a new restaurant chain in California called Farmesa Fresh Eatery, specializing in customizable bowls of greens, grains, vegetables, and proteins!
The company says it's partnering with a virtual kitchen company -- also known as a ghost kitchen -- named Kitchen United Mix. Rather than building out a location for in-restaurant dining, ghost kitchens digitize the ordering process and are delivery only.
This cuts operating expenses because ghost kitchens operate in small, out-of-the-way locations and need fewer workers. Third-party delivery handles orders. And Chipotle needs to focus only on menu development -- Kitchen United Mix handles the kitchen operations.
The other advantage of the ghost-kitchen model is that Chipotle can open quickly in many markets without investing in real estate. This experimentation phase allows management to make quicker decisions at scale with minimal investment. - via MSN
Farmesa will provide a choice of bowls with prices ranging from $11.95 to $16.95. A protein, green or grain, two sides, a selection of five sauces, and a topping option will all be included in each bowl. Along with still and sparkling water, Farmesa will proudly offer 100% certified organic, non-gmo, and all natural drinks from Tractor Beverage Co.