Discover the Giant Cheese Wheel Taking Over the Culinary Scene

Velveeta’s Giant Cheese Wheel: A Gooey Culinary Experience You Can Only Get Here

The world of food trends is always simmering with excitement, and the latest to bubble up is a golden, gooey delight that’s bound to have cheese lovers swooning. Velveeta, the iconic American cheese brand known for its velvety smoothness, has just rolled out something truly extraordinary—a colossal cheese wheel that promises to deliver an indulgent dining experience like no other.

But this isn't just any cheese wheel. Inspired by the viral sensation known as “Pasta alla Ruota”—or as it’s affectionately dubbed on social media, #CheeseWheelPasta—Velveeta has taken a beloved Italian tradition and given it a delightfully American twist. If you’ve seen the mesmerizing videos of pasta being swirled around in a massive wheel of Parmigiano Reggiano, you’ll know the sheer spectacle this dish can be. The original dish captures the imagination with its theatrical presentation: a wheel of aged cheese heated tableside, where freshly boiled pasta is tossed, absorbing the cheese’s rich, nutty flavor. The result? A pasta dish so creamy and decadent, it’s the stuff of culinary dreams.

Velveeta Giant Cheese Wheel Photo By: Kraft Heinz

Now, Velveeta is bringing that same magic stateside, but with a distinctly American flair. Enter the “WheelVeeta” dining experience—a lavish, mouthwatering event where perfectly al dente Velveeta Shells are tossed in a mammoth wheel of Velveeta cheese. This tableside preparation ensures that every shell is coated in a luscious layer of creamy cheese, making each bite a comforting, indulgent experience.

In true Velveeta style, this isn’t just about the pasta. The WheelVeeta dish comes with options to elevate your meal to new heights. Think fresh lobster, black truffle shavings, or crispy fried shallots—each one adding a layer of luxury to an already over-the-top dish. Velveeta describes this creation as “a cravings satisfier that enables fans to live La Dolce Velveeta,” a cheeky nod to the Italian phrase for “the sweet life.”

What makes this stunt even more intriguing is that Velveeta isn’t typically crafted into wheels. Known for its bright yellow hue and unparalleled meltability, Velveeta has long been a staple in American kitchens, beloved for its ability to transform even the simplest dish into a creamy, satisfying treat. Despite its designation as a "pasteurized prepared cheese product," Velveeta is very much a cheese, made from ingredients like milk, salt, and whey. It’s the emulsifiers, preservatives, and stabilizers that give Velveeta its signature smoothness and shelf stability, making it a versatile ingredient in countless recipes.

Velveeta Giant Cheese Wheel Photo By: Kraft Heinz

But with the WheelVeeta, Velveeta is making a bold statement: processed cheese can be luxurious too. This playful take on a classic Italian dish is a celebration of Velveeta’s “big, bold energy,” as brand manager Stephanie Vance said. From the wheel’s imposing size to the dramatic tableside service, everything about the WheelVeeta is designed to hit that sweet spot of indulgence and pleasure.

Now, here’s the catch. This exclusive experience isn’t available everywhere. In fact, it’s only being offered at Bounce Sporting Club, a trendy sports bar with just two locations—Montauk, New York, and Delray Beach, Florida. And it’s only available for a limited time, from August 8 to August 15, or until supplies run out. So, if you’re a die-hard Velveeta fan or simply a lover of all things cheese, you might want to plan a trip to one of these coastal towns!