Heinz's New Hum Hum Robotic Dipper Takes Gaming Snacks to the Next Level

In a world where gamers are often torn between epic boss battles and the tantalizing pull of finger foods, Heinz has decided to step up its game with a groundbreaking innovation: the Hum Hum, a robotic hands-free dipper that promises to keep your gaming marathons saucy and uninterrupted.

Heinz has always been a trusty sidekick to our favorite snacks, ensuring every chip, nugget, and pretzel is perfectly dipped in its range of irresistible sauces. But now, the brand is taking its commitment to gamers to the next level. Meet the Hum Hum, a mechanical marvel designed to keep gamers immersed in their virtual worlds without having to pause for a dip break.

Heinz Hum-Hum Hands-Free Robotic Dipper Photo: Heinz

Imagine this: you’re deep into a high-stakes game, fingers flying across the controller, when hunger strikes. With the Hum Hum, your worries about dipping your snacks into Heinz's delicious sauces are over. This nifty device features a robotic arm that expertly grips and dips your snacks, then feeds them to you—all without you ever needing to take your eyes off the screen. The magic happens through a pair of foot pedals, allowing you to operate the Hum Hum with your feet while keeping your hands free for those critical game controls.

And Heinz isn’t stopping there. The company has ambitious plans for the future of the Hum Hum, with upcoming models set to incorporate voice commands and face recognition. That means you could soon be shouting "More ketchup!" or simply smiling to have your snack replenished, all while still battling it out in your favorite game.

“We know that 75% of Heinz lovers wish they can dip sauces while gaming. Hum Hum is our irrational act of love to our gamer consumers’ irrational love for Heinz. It is our gift to the gaming community because every gaming session deserves to be saucy, and of course, uninterrupted,” said Passant El Ghannam, head of marketing at Kraft Heinz MEA.

The Hum Hum made its grand debut at the Esports World Cup 2024, the world’s largest gaming festival held in Riyadh, Saudi Arabia. This spectacular event showcased the latest and greatest in gaming tech, and Heinz’s innovative dipper was a standout star.

So, whether you’re scaling new heights in a virtual adventure or just enjoying a cozy gaming session, the Hum Hum is here to make sure your snack game is as epic as your gameplay. With this new gadget, Heinz proves once again that it’s not just a condiment—it's a game-changer.