One of the Rarest Chocolate Bars in the World Is Almost $300 an Ounce—Here’s Why

We all love a sweet treat, but how much would you really pay for a chocolate bar? We’ve seen gold-covered ice cream, diamond-studded cakes, and cocktails that come with a Rolex on the side—but even among luxury foods, this one stands out: a dark chocolate bar from Ecuador that costs a jaw-dropping $490 per bar, or nearly $300 per ounce.

Let’s unwrap this decadent mystery.

Masters Series Enriquestuardo Chocolate Bar Photo By: Toak Chocolate

Chocolate, But Make It Couture

The Masters Series Enriquestuardo chocolate bar from To’ak Chocolate isn’t your everyday grocery store indulgence. For one, it’s made using Nacional cacao, a legendary variety once thought to be extinct. To’ak discovered and revived the rare strain, making it their calling card—and the foundation of their ultra-luxury creations.

This isn’t just about the flavor (though we’ll get to that). It’s about preservation, artistry, and a whole experience packed into 50 grams.

Masters Series Enriquestuardo Chocolate Bar Photo By: Toak Chocolate

What’s in the Box?

Spoiler: a lot more than chocolate.

Each bar comes tucked into a handcrafted Spanish Elm box—sustainably sourced, of course. Inside, you’ll find:

• A single, heirloom Nacional cacao bean displayed like a jewel

• A tasting plate and utensil carved from the same Spanish Elm

• An original artwork titled “Guardianes,” created by Ecuadorean artist Enriquestuardo and finished with actual gold leaf

Only 500 bars exist, making it as much a collector’s item as a dessert. It’s chocolate reimagined as fine art—and priced accordingly.

The Flavor Profile? Pure Poetry.

To’ak describes the flavor as a journey through honey, caramel, cashew, and plum, with a silky mouthfeel and a finish that pairs beautifully with wine, whiskey, or even cheese. It’s meant to be savored like a vintage scotch or a rare bottle of Burgundy—slow and intentional.

So, Why Are People Buying It?

Because in a world of fast everything—fast food, fast fashion, fast scrolls—there’s something mesmerizing about a product that takes its time. From rare cacao to artisan presentation, this bar tells a story. And for food lovers, collectors, and status snackers alike, that story is worth the price tag.

Would you spend $490 on a chocolate bar? Maybe not. But admit it—you kinda want to taste it.