Peeps-Flavored Pepsi Is Back for Spring 2023!
Nothing says 'spring is here!' like Pepsi flavored with Peeps marshmallow treats!
"PEPSI® x PEEPS®, the partnership that broke the internet in 2021" is back for the 2023 spring season, and in larger quantities so that everyone can enjoy!
Back in 2021, this truly unique sweet soda made quite the debut. Everyone was so intrigued by this wild flavor combination--it was trending on social media and being buzzed about on talk shows. With only 3,000 bottles produced, the limited-edition soda sold out extremely quickly.
This year, PEPSI® and PEEPS® are offering the drink on retail shelves nationwide. The press release states that the soda "is a surprisingly delicious beverage combining the refreshing taste of Pepsi cola with the classic sweet PEEPS® Marshmallow flavor consumers know and love. The pillowy-soft marshmallow cola flavor – paired with the instantly recognizable PEEPS®- inspired design in vibrant yellow packaging – is a true celebration of the approaching spring season."
PEPSI® and PEEPS® have also collaborated with social media platform Snapchat on a truly innovative marketing campaign to promote the beverage. Fans who purchase Peep-flavored Pepsi can scan the bottle with the "co-branded AR lens" to find out if they have won a prize. Prizes include a spring vacation for two and exclusive PEPSI® x PEEPS® merchandise!
PEPSI® x PEEPS® soda will be available in 7.5oz mini-can multipacks and 20oz bottles until April 17th, 2023. Want to try it for yourself? Click here to find a retailer near you.
Display cover image source: PRNewsfoto/PepsiCo Beverages North America