Q&A With Aaron Swinton of MAVRK Studio
"Branding is the heart of any business"....
Does your brand need a little shaping up? MAVRK Studio elevates brands by delivering innovative and impactful solutions that captivate and engage consumers!
Q. What is your passion? Tell us about it.
A. MAVRK Studio helps hospitality & CPG companies modernize their brands and advertise to increase online sales.
Q. What inspired you to pursue this passion? Tell us the story.
A. We had experience at some of the largest agencies in the world and worked with clients like Honda, IHop, Quickbooks etc., but wanted to help smaller companies build. Matching that mission with a passion for food, we found the niche of CPG & Hospitality needing a solution like ours to take advantage of the digital revolution in the marketplace.
Q. What makes your creations unique?
A. The team at MAVRK Studio goes beyond your traditional designers and developers. We are a group of artists, investors, builders and creators, passionate about elevating businesses to be sustainable in the new digital environment.
Q. Tell us about your creative process.
A. With new clients we spend a ton of time in the discovery phase learning about the competition, customer makeup & vision. We take a step back and develop 3 unique pillars that we can use to differentiate our customers in the marketplace, many times this can be bold creative that captures the eye of customers. Then, depending on the service, we walk our clients through the creation of deliverables that lead to a revitalized online presence.
Q. Who is your audience? How do you engage them?
A. We work with CPG and Hospitality companies at all stages. Due to our background in the venture capital space, we speak with many startups in need of help. Another way we engage is through speaking with large holding groups with multiple brands that are looking to increase online awareness for their brands.
Q. What experience does your passion create? What can recipients expect?
A. We like to describe our creative abilities for our clients as bold, new, culturally relevant and targeted.
Q. Where can your creations be found?
Q. What is next?
A. Launching brands internally.