Q & A with Edwin Laurenson of Rutherford & Meyer
In the heart of New Zealand's pristine landscapes, where nature's bounty flourishes, there exists a culinary artisan that has mastered the art of creating delectable gourmet delights. Rutherford & Meyer is renowned for its exceptional range of crackers, fruit pastes, and artisan honey that complete any charcuterie board!
Q. What is your passion? Tell us about it.
A. Creating delicious Fruit Pastes, Crackers and Wafers with the finest natural ingredients to elevate any charcuterie board!
Q. What inspired you to pursue this passion? Tell us the story.
A. Rutherford & Meyer is a second generation family business that started out making Fruit Paste as a way to reduce the fruit wastage on their family farm. Now we continue this focus of sustainability with our Upcycled Grain Crisps, an upcycled cracker made from rescued brewers' grain, along with our sumptuous fruit pastes and wafers. Although sustainability is a major influence, the drive to create innovative and delicious products is what truly inspires us as a brand.
Q. What makes your creation unique?
A. What makes the Rutherford & Meyer products special is the use of only the finest ingredients. We always make sure to deliver the best tasting products made from all natural ingredients. Helping to turn any charcuterie board into an elevated flavor experience.
Q. Tell us about your creative process.
A. At Rutherford & Meyer, We blend innovation, passion, and fine ingredients to craft irresistibly delicious and elegant products, delighting taste buds with every creation.
Q. Who is your audience? How do you engage them?
A. Our audience is entertainers aged 25-60 that are passionate about creating delicious flavor experiences. We engage them through the use of our Facebook and Instagram.
Q. What experience does your passion create? What can recipients expect?
A. Our products are there to create an elevated flavor experience. To help make those special moments with loved ones that much more special through the delivery of sumptuous flavors and textures through our range of Fruit Pastes, Crackers and Wafers.
Q. Where can your creations be found?
A. Our products can be found at Whole Foods, Publix's, HEB's and Local [independents].
Q. What is next?
A. Making sure people find and trial our products (Market penetration).
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