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Q&A With Jose Alberto Verdu of Quillo

Meet Quillo, the international sensation that's turning the potato chip game around, where creativity dances hand in hand with tradition. With a passion for flavor that knows no borders, Quillo is the gourmet genius behind artisan potato chips that redefine snacking as we know it. Their mission? To whisk you away on a journey of taste, one perfectly crafted chip at a time.

Woman poolside with box of Quillo potato chips
Image Courtesy of Quillo

What is your passion? Tell us about it.

A. Quillo has a passion for offering authentic and unique flavors to its consumers, seeking to bring an exceptional culinary experience through its artisan French fries made in Spain

What inspired you to persue this passion? Tell us the story.

A. Quillo was born from a passion for Spanish gastronomy and the desire to create high-quality chips and exquisite flavors and take it to the world. The company was inspired by tradition and love for good food, seeking to stand out in the gourmet snacks market.

What makes your creation unique?

A. In the first place, Quillo represents the passion for living that we Spaniards have and how we enjoy any moment with friends or family, a way of understanding life, together with a container that represents the Spanish fashion style. The variety of authentic flavors and the artisanal quality of Quillo potatoes make them unique in the market. The combination of hand-selected ingredients and a meticulous manufacturing process results in an unparalleled taste experience.

Tell us about your creative process.

A. Our creative process is based on transmitting that our authenticity is based on our way of living and enjoying every moment.

Who is your audience? How do you engage them?

A. How do you involve them? Quillo's audience is potato chip lovers looking for a premium dining experience. The brand engages its audience through its exclusive flavors, its elegant presentation and the promotion of moments of enjoyment and celebration.

What experience does your passion create? What can recipients expect?

A. Quillo creates a unique and sophisticated taste experience for its recipients. Those who try their artisan potato chips can expect to be delighted with a wide range of exceptional and authentic flavors that will transport them to moments of pleasure and enjoyment in each bite.

Where can your creations be found?

A. Quillo potato chips can be found in gourmet stores, select supermarkets and online, where they offer a premium dining experience to all of their customers. We are currently present in more than 25 countries in the world as can be. Germany, France, Holland, Norway, Singapore, Japan, Astralia, Canada or the United States.

What is next?

A. Our next project is to expand our range of select high-quality products of Spanish origin, different from the current snacks.


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