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Step into the delectable world of QISU, a family venture born from a shared love for crunchy snacks and cheese. In 2022, father and son joined forces to create something extraordinary. Their goal: surprise and delight. After experimenting with various dehydration technologies, they discovered the perfect blend—cheese. The first prototype exceeded expectations, leading to the founding of QISU. Their vision is clear: to be an exceptional snack company crafting healthy, delicious treats from natural ingredients using sustainable practices. Welcome to the QISU experience!
What is your passion? Tell us about it.
A. Live music, eating and traveling. If I can combine them even better
What inspired you to persue this passion? Tell us the story.
A. Is difficult to tell a reason, is just a feeling, a need to try the entrepreneur path. That started while doing my Master in Berlin. The city is full of start up vibe and I catch it immediately. First, I did and internship in an Energy start-up, then, once I was done with my studies, I sat down with the best entrepreneur I ever meet, my dad. Together we started this adventure, at the beginning with out a clear product, but with all the entrepreneur spirit to make something innovative.
What makes your creation unique?
A. Almost everybody has tried and knows what cheese is. And many love it. There is many intensities and types of flavors, but they all have two characteristics: they are soft, and they need a cooling system. QISU is that same Gouda and Edam that you have eaten all your life and love, but with the difference that is crunchy and shelf stable. That is a game changer.
Tell us about your creative process.
A. We felt a market need for high quality dried products that are not so expensive as freeze dried. It took us two years to develop a machine that can do that. Dehydrate food in high quality at a not so expensive price. We started with fruits and vegetables, but once we started it was still difficult to find our first costumers. Then we decided to try new products and challenge ourselves. What is a product that really has high demand but does not have a good dehydration process. That is when we started looking for savory products. We saw the lack of innovation on the savory snacks market. At this point, the idea of drying cheese came right after. We dried cheese without many expectations but then the result was outstanding. At that point we knew that we had found our winner product.
Who is your audience? How do you engage them?
A. Our product target cheese lovers looking for a treat and whiling to pay a gourmet price. Our communication target specifically the audience between 25 and 45 years old. We use Instagram as our main communication channel. We also target people with special diets (like Keto), people doing outdoor activities, among others. As we are very new on the market, we need to still adjust our audience.
What experience does your passion create? What can recipients expect?
A. They can expect a completely new cheese experience. I call it the “2 way-experience”, first you will feel the crunchiness, and then, slowly, you will feel all the cheese flavor. Our costumers trying QISU for the first time are complete surprise by this. Their expectations are almost none, as they expect a potato/wheat-based product with cheese flavor. That is why the surprise is very high when they feel real cheese flavor, because QISU is only cheese and nothing else.
Where can your creations be found?
A. We launched our products in August 2023 in our Web Store in Germany and in Amazon Germany and Spain. We are now looking of a distributor partner within Europe and other countries, hopefully soon in the US!
What is next?
A. A lot! Go to the physical points of sale, look for our first investor(s), launch organic (bio) and vegan QISU, finished to build our team, among many others.
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