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Q & A With Stephanie Kriebel of OMG! Pretzels

Blending the tangy goodness of sourdough with a medley of carefully curated seasonings, OMG! Pretzel nuggets offer a burst of flavors and a satisfying crunch in every bite.


Q. What is your passion? Tell us about it.

A. To bring people together and inspire joy over shared moments of delicious, gourmet snacking.


Q. What inspired you to pursue this passion? Tell us the story.

A. Our gourmet seasoned sourdough pretzel nuggets have been a crowd favorite at family gatherings for decades. So, in 2014 my mom and I decided to make a business from our carefully-crafted family recipes. From there, we've grown to be a national company and have 9 culinary-inspired varieties of our gourmet seasoned sourdough pretzel nuggets on the market.


Bags on OMG! Pretzels.
Image courtesy of OMG! Pretzels.

Q. What makes your creation unique?

A. It's the only seasoned sourdough pretzel nugget on the market and our seasoning blends are made from premium ingredients that give an elevated taste and crunch. Each of our flavors are inspired by family moments and memories. We have the most innovative flavors on the market as well.


Q. Tell us about your creative process.

A. We look at trends in food and flavor combinations to create innovative OMG! versions that satisfy snack cravings and are insanely indulgent.


Q. Who is your audience? How do you engage them?

A. Our audience is anyone who loves seriously scrumptious snacks. We engage them via social media (Instagram, Facebook, Pinterest and LinkedIn) as well as through our email newsletters and Ways to Pretzel blog that has pretzel-tastic recipes and elegant entertaining tips.


Q. What experience does your passion create? What can recipients expect?

A. With a wide range of bold, gourmet flavors and our iconic, crave-worthy crunch, our pretzels are guaranteed to make you a true believer in love at first bite. Once you pop one in your mouth, OMG! comes popping out!


Q. Where can your creations be found?

A. On our website, via Amazon and specialty retailers across the country.


Q. What is next?

A. Later this summer, we are launching gorgeous new packaging and a new flavor - Buffalo.


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