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Sip the Heat: Hot Ones Teams Up with New Amsterdam for Pepper-Infused Vodka

Spice Up Your Summer Cocktails: Hot Ones Joins Forces with New Amsterdam Vodka


The alcohol industry is on a relentless quest to captivate our taste buds with innovative and exciting beverages. As we eagerly anticipate the arrival of summer, the heat is being turned up in an unexpected collaboration between the renowned vodka brand New Amsterdam and the wildly popular YouTube series "Hot Ones." For the uninitiated, "Hot Ones" challenges celebrities to endure increasingly spicy chicken wings while fielding questions about their lives and careers. The show has garnered such a following that it even spawned a line of branded hot sauces, allowing fans to test their own spice tolerance at home.


Now, in a bold move, New Amsterdam and "Hot Ones" have unveiled a fiery concoction: Heat Check, a hot pepper-infused vodka that promises to set your taste buds ablaze.



Unpacking the Heat: The Peppers

Naturally, the first question on everyone's mind is, "What kind of peppers are in this vodka?" According to the label, Heat Check is infused with a tantalizing trio of habanero, Fresno, and serrano peppers. This eclectic mix ensures a layered and complex flavor profile, with each pepper contributing its unique heat and character. On the Scoville scale, which measures the spiciness of peppers, Fresno peppers range from 2,500 to 10,000 units, serrano peppers from 10,000 to 25,000 units, and habaneros a scorching 100,000 to 350,000 units. With such a broad spectrum of heat, Heat Check is poised to deliver a memorable kick.


The Vodka Base: Smooth and Fiery

Aside from the peppers, the quality of the vodka itself is crucial. If New Amsterdam sticks to its tried-and-true formula, this vodka is crafted from grains and distilled five times, ensuring a smooth finish. However, Heat Check boasts a slightly lower alcohol content than the standard New Amsterdam vodka, suggesting a potentially unique base tailored for this spicy blend. At 35% alcohol by volume (70 proof), Heat Check is somewhat milder than its traditional counterpart, aligning with the trend of flavored vodkas having a lower alcohol content.


Availability and Pricing

Mark your calendars for June 12, 2024, when Heat Check is set to hit the shelves for a limited time. This exclusive edition won't be around forever, so vodka enthusiasts and spice lovers alike should seize the opportunity to try it. Fortunately, Heat Check will be available nationwide, ensuring widespread access.


At a suggested retail price of $10.99 for a 750ml bottle, Heat Check is an affordable indulgence. Prices may vary by location, but this vodka is positioned as a budget-friendly option. While we await confirmation on whether online retailers will stock Heat Check, New Amsterdam’s website offers a convenient product locator to help you find it in nearby stores.


Tasting Experience: Feel the Burn

As you might expect from a hot pepper-infused vodka, Heat Check delivers a noticeable burn. However, it’s the pleasant burn of quality peppers rather than the harshness of cheap alcohol. While the vodka itself may not be overly flavorful, the peppery heat provides a distinct and memorable sensation as it goes down.


This summer, elevate your cocktail game with the fiery twist of Heat Check vodka. Whether you're a fan of "Hot Ones," a spice enthusiast, or simply curious about this bold new flavor, Heat Check offers a unique drinking experience that’s sure to spice up your gatherings. Don't miss out on this limited-time offering—grab a bottle and toast to a summer of heat and adventure.

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