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The $400 Pineapple: Exotic Indulgence or Overpriced Hype?

Imagine sinking your teeth into a pineapple so rare, so exquisite, that it comes with a staggering price tag of $400. Yes, you read that right! And before you dismiss it as some luxury item reserved for the elite, think again. Del Monte, the same company known for its affordable canned fruits, has ventured into uncharted territory with the creation of the Rubyglow pineapple.



The Rubyglow, a rare pineapple with a vibrant red shell and lusciously sweet yellow flesh, has made its debut in the U.S. market. Named for the rich red hue of rubies and its association with luxury, this fruit promises a sensory experience like no other. Encased in a beautifully crafted box reminiscent of origami, each fruit is a masterpiece, individually packaged and presented without its spiky crown.


But what sets the Rubyglow apart isn't just its appearance; it's the result of 15 years of meticulous research and traditional crossbreeding techniques.


This exotic hybrid, a marriage between a conventional pineapple and a rare dark red-purple variety found in South America, has finally received its passport to the United States after captivating taste buds on a waitlist in China. With only a few thousand produced each year, the Rubyglow isn't just a fruit—it's a culinary marvel, a limited-availability delicacy poised to elevate any occasion.


But what exactly warrants its eye-watering price tag? According to Fresh Del Monte, the mastermind behind this creation, it's not just about the taste—it's about the experience. Melissa Mackay, Vice President of Marketing, North America, describes it as the ultimate exotic fruit, an exclusive indulgence that promises to leave a lasting impression.


So, would you take a bite of luxury? Whether as a unique gift or a centerpiece for your next soirée, the Rubyglow pineapple invites you to savor the extraordinary. It's not just a fruit—it's an invitation to redefine what it means to taste the finer things in life.

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