The Goldfish That Flew Off Shelves in 90 Minutes Is Back!

Hello Kitty Strawberry Shortbread Goldfish Are Back—But Not for Long!

If you're someone who has a soft spot for all things cute and delicious, you're in for a treat. The fan-favorite Hello Kitty Strawberry Shortcake Flavored Goldfish are making a comeback, and this time, they’re celebrating something special. In honor of Hello Kitty’s 50th anniversary, the iconic Sanrio character has teamed up with Pepperidge Farm to bring these sweet snacks back to shelves—but only for a limited time.

Photo: Pepperidge Farms

When these delightful grahams first launched last year, they didn’t just fly off the shelves—they practically sprinted! Goldfish fans snatched them up in just 90 minutes, making it the brand’s fastest-selling limited-time offer ever. If you missed out on the first release, now’s your chance to get your hands on these adorable little treats. But be warned: they’re only available during September, so you’ll need to act fast!

Imagine opening a bag to find those familiar Goldfish shapes, now joined by cute Hello Kitty faces, each one infused with the taste of strawberry shortcake. It’s the perfect blend of subtle sweetness, with hints of strawberry and vanilla in every bite. And of course, these grahams come in a stylish crimson red bag adorned with Hello Kitty’s iconic look, making it as much a collector’s item as it is a tasty snack.

Available at select retailers nationwide, these special edition Goldfish come at a suggested price of $3.69 for a 6.1 oz bag. That’s a small price to pay for a snack that’s equal parts fun, nostalgic, and utterly delicious.

Photo: Pepperidge Farm

But why stop at Goldfish? This isn’t Hello Kitty’s first limited-time collaboration to celebrate the big 5-0. Earlier this summer, Hello Kitty joined forces with Van Leeuwen Ice Cream to create a Hello Kitty-inspired flavor that was available for just one day—on National Ice Cream Day, no less! These collaborations show that Hello Kitty is as timeless as ever, bringing joy to fans new and old with every bite.

Whether you’re a longtime Hello Kitty fan or just someone with a sweet tooth looking for a unique snack, these Strawberry Shortcake Goldfish are a must-try. But remember, they’re only here for a short time, and they’re already selling out online. So grab a bag (or two) while you can and treat yourself to a snack that’s as cute as it is tasty. After all, who can resist a little bit of sweetness with a dash of nostalgia?