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Fellow ketchup lovers, it's time to feel like a kid in a candy store - We're about to have more options than ever dreamed possible! Kraft Heinz has announced the upcoming debut of the Heinz REMIX, a new digital sauce-dispensing machine capable of serving over 200 unique condiment combos.
With the Heinz REMIX machine, restaurant customers will have the opportunity to take things a step further. The dispenser features a digital touch screen, much like the Coca-Cola Freestyle machines that let customers add flavor syrups to their soda. REMIX starts with four base sauces: ketchup, ranch, 57 sauce, and barbecue sauce. From there, the bases can be “enhanced” with one or more flavors such as jalapeño, smoky chipotle, buffalo, and mango. Users can also customize the intensity of the flavors by selecting low, medium, or high.
The company plans to launch the new machine at the 2023 National Restaurant Association Show in Chicago this weekend, with an eventual rollout to restaurants by the end of 2023 and into 2024.
“With Heinz Remix, it’s more than a sauce dispenser; it’s an insights engine and business model enabler that will help Kraft Heinz understand and respond to consumer trends and flavor preferences in real-time,” said Alan Kleinerman, Vice President of Disruption at Kraft Heinz. “Who knows – maybe our next new sauce combination will come from a superfan using Heinz Remix!”
Where to find?
Kleinerman told CNBC that the Heinz REMIX was developed because Heinz consistently receives feedback from consumers who want spicier condiments, as well as restaurant operators seeking more variety. Once it was proposed, it only took six months to develop.
The sauce dispenser will only be available to restaurants, since Heinz is looking to grow its “away from home” division, focusing on the foodservice industry.
CNBC reports that Heinz is also looking at how to implement this sauce dispensing tech into drive-thru operations. However, the sheer number of potential sauce combinations might actually slow down efficiency rather than simplify operations, so that’s still being worked out.
After its trade show debut this month, Heinz says it plans to start piloting the machine with restaurant operators as soon as late 2023 or early 2024.
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