This Tequila Is So Exclusive, You Have to Apply Just to Sip It

Let’s be real: in a world where every third bottle of tequila has a celebrity name slapped on it and an Instagram filter to match, it takes a lot to stand out. Enter Tequila Purísima—a new spirit that’s flipping the script on what “exclusive” really means. Spoiler: it’s not about who you know in Hollywood. It’s about whether you love tequila enough to apply for the privilege of sipping it.

Photo From: Purisima

Yep, you have to fill out an application on their website just to try it. Like it’s a velvet-rope club for agave lovers. And honestly? We kind of love the drama.

Here’s the deal: Tequila Purísima is crafted in Purísima del Rincón, a small town in Guanajuato, and it’s steering clear of the celebrity circus. No flashy endorsements. No tequila-flavored water in disguise. Just serious craftsmanship, obsessive attention to detail, and the kind of bottle that whispers “I’m not here to party—I’m here to be savored.”

Let’s talk juice:This tequila is made with 60% water from natural spring wells sunk 400 meters deep, agave slow-roasted for three days, and absolutely zero additives. It’s the tequila equivalent of a five-star spa retreat. Which makes sense—this isn’t just a drink; it’s a curated experience.

And that’s why you can’t just buy it. You have to request it. The brand wants to make sure each bottle ends up in the hands of someone who actually appreciates it—not just someone looking to flex on their next dinner party guests. (Although, flexing is allowed.)

Your options, should your application be approved (how very VIP of you):

• A single hand-poured decanter in a custom case: $400

• Or go full collector mode with a trio in a custom python display case: $1,200

So the next time someone brags about their top-shelf tequila, hit them with this: “Oh, cute. Mine required an application.”