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Prepare your taste buds for a journey beyond the ordinary because something extraordinary is about to hit the Big Apple's bustling streets. Imagine sinking your teeth into what could arguably be the fluffiest, most heavenly doughnut experience known to mankind. That's right, folks - get ready to welcome I’m Donut, Tokyo's revered doughnut haven, to the heart of New York City.
In a recent announcement covered by Food&Wine, I’m Donut made waves by revealing its plans to open its first-ever U.S. storefront in the iconic Times Square. With five thriving locations already dotting the landscapes of Tokyo and Fukuoka, this expansion marks a significant milestone for the beloved Japanese doughnut chain.
"Not every Japanese person is familiar with the different cities around the United States, but everyone knows New York — especially Times Square," shares I’m Donut's chef and owner, Ryouta Hirako. "I thought the best way to get people from all over the world to taste I’m Donut would be to open a store there. There is no better location for the first storefront outside of Japan."
-According to Food&Wine.
But hold your cravings, because this is no ordinary doughnut joint. At the helm of I’m Donut is Chef Hirako, a master of the Nama-style doughnut, aptly named for its "fresh" essence. Picture a brioche-style dough crafted with a secret blend of Japanese flours, kabocha squash, and organic shortening. The result? A delicately airy doughnut that practically dissolves on your tongue, leaving behind a trail of sheer bliss.
Each element of these delectable treats - from the icing to the fillings and toppings - is meticulously crafted in-house using locally sourced ingredients. And let's not forget the visual feast these doughnuts offer, resembling edible works of art that are almost too beautiful to devour.
Brace yourselves for a flavor journey unlike any other. While classic options like custard, chocolate, pistachio, and red bean cream grace the menu, I’m Donut isn't afraid to venture into savory territory. Think maple-glazed doughnuts adorned with delicate prosciutto, anchovy-infused delights filled with creamy cheddar bechamel, or even doughnuts infused with the decadence of black truffle. And for those craving a heartier bite, imagine a BLT or burger nestled between slices of a perfectly sliced I’m Donut creation.
As anticipation builds for the grand opening slated for this fall, the I’m Donut team remains tight-lipped about their specific menu offerings for the Times Square location. However, one thing's for certain - they're committed to embracing and spotlighting the vibrant flavors of their new home. From the squash and lard that lend Nama-style doughnuts their signature texture to the diverse array of ingredients inspiring their ever-evolving flavorscape, I’m Donut NYC promises an unforgettable culinary adventure.
For the latest updates and mouthwatering sneak peeks, be sure to follow @imdonut.nyc on Instagram.
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