Q&A With Julie Lapham of Popzup Popcorn
In an era where sustainability and health consciousness are at the forefront of consumer priorities, innovative products that align with these values have become pivotal in shaping the market. Enter Popzup Popcorn, a revolutionary kitchen essential that has transformed the way we enjoy one of our all-time favorite snacks.
What sets this product apart is its distinction as the first eco-friendly and chemical-free microwave popcorn popper. In a world where convenience often comes at the cost of the environment and our well-being, Popzup Popcorn has emerged as a beacon of sustainable snacking, combining the ease of microwave cooking with a commitment to promoting a healthier, eco-conscious lifestyle.
What is your passion? Tell us about it.
A. farm to table
What inspired you to persue this passion? Tell us the story.
A. The love of empathy, honesty, and local.
What makes your creation unique?
A. It’s starts with sourcing fresh from farms. We just worked with a NH farmer to plant the popcorn we need for next harvest. We also get popcorn from a 4th generation family popcorn farm in PA. We make our popcorn and seasonings ourselves in our NH facility, where we care about our employees and they care about everything they make. Our customers always tell us that Popzup is the best bagged popcorn, like it was just made in their own kitchen. The reason is that you have to care about the ingredients you use and the people who make it. You can’t have great popcorn without both. Our popcorn is gluten free and non gmo. We are working towards our b- Corp certification to be transparent about our carbon footprint. We have a recycling program and are always looking to be better and more sustainable.
Tell us about your creative process.
A. We simply formulate what we like using pure & simple ingredients, and love in the process.
Who is your audience? How do you engage them?
A. everyone, everywhere! Events, sampling, promotions, social media... to get people to try our popcorn. Once they try it then they want more. We have a very loyal and dedicated following of customers that keeps growing.
What experience does your passion create? What can recipients expect?
A. You can expect more delicious flavors in the near future.
Where can your creations be found?
A. On our web store and about 2000 retailers, mostly in New England and in the mid-Atlantic region.
What is next?
A. More delicious popcorn flavors.